Question: What Is The Peripheral Route To Persuasion?

What is an example of peripheral route persuasion?

The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.

For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive..

What are the two routes of persuasion?

The ELM proposes two major routes to persuasion: the central route and the peripheral route. Under the central route, persuasion will likely result from a person’s careful and thoughtful consideration of the true merits of the information presented in support of an advocacy.

What is the process of persuasion?

Persuasion, the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people. One’s attitudes and behaviour are also affected by other factors (for example, verbal threats, physical coercion, one’s physiological states).

What are the 3 types of persuasion?

You will often hear ethos, pathos, and logos referred to as the three modes of persuasion.

What are the three major issues to consider when constructing a message under the central route to influence?

There are three major issues to consider when constructing a message: the content of the message, the structure of the message, and the delivery style.

What are the 5 elements of persuasion?

The five basic elements of persuasion–source, message, medium, public and effect.

What is peripheral advertising?

Advertising bombards people from billboards, televisions, radio, magazines and even T-shirts. … Peripheral marketing takes a less direct approach by placing the advertising on the periphery of life and letting it speak for itself. By being more subtle, peripheral marketing hopes to make a bigger impact on the consumer.

What is peripheral route processing?

Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.

How do you know which route of persuasion a message will take?

This model proposes that persuasion happens through two routes: the central route and the peripheral route. Thus, the motivation to process the message will determine the route that it takes. Low motivation leads to the peripheral route, while high motivation leads to the central route.

Which route central or peripheral of persuasion is more effective?

The central processing route is activated when high cognitive involvement is required in a purchase, where methods explaining specifics will be most effective, whereas peripheral processing is more emotion based where clever use of cues can be used in order to help persuade a person to buy a product.

What is a good example of central route persuasion?

In this example, the commercial persuaded Jessica to purchase the shoes using the central route to persuasion. The central route to persuasion occurs when a person is persuaded to act based on the arguments or the content of the message.

Which route of persuasion is more effective?

The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.